3 Things to Make Parents Say “WOW!”and Never Want to Leave


More and more I’m learning that everything in Kid’s Ministry Revolves around parents.

For first-time families, this is especially true.

It’s vital to create an experience for kids that’s fun and teaches them something about God that they remember.

But it’s equally vital to give an experience to parents where they truly feel the church cares about helping them to be better parents and adding value to their family.

Here are 3 things that let parents know you care and want to add value to them.

1. Give first-time parents a gift that shows you care about adding value to them.

We give 1st-time parents a Family Dinner Box of Questions (http://amzn.com/B005GXZONE), which simply has great family conversation starters.

It’s a simple gesture, but it shows parents we care a lot about adding value to them, so they can be better.

2. Give parents something to use during the week that’s simple and useful.

If it isn’t simply, they’ll just throw it out.

If it isn’t useful, they’ll just throw it out.

We use Orange curriculum which has a handout for parents and a devotional for kids.

We combine the 2 because we’ve found parents are more likely to do their part at the same time as devos.

Here’s an example (Click the picture to get a Word version, and feel free to use it however you like):

Screen Shot 2015-11-18 at 5.46.20 PM.png

Here’s what’s in it:

  1. The monthly main idea, so parents know what we’re talking about.
  2. A sort of spiritual dashboard, so parents can check in about where their kids are at in regards to inviting friends, salvation, prayer, and spending time with God.
  3. We have 4 days of family devotionals that go hand-in-hand with Sunday’s main idea.
  4. We have a monthly to-do list for  parents to help their kids put faith into action.

We continually refine this, trying to keep it as simple and useful to parents as possible.

3. Push into the week.

We send 2 emails and 1 text to parents every week.

It’s sounds like a lot, but parents love it because it’s value adding and not spammy.

Every Monday we email the family guide to parents; here’s what that looks like (You can click on the screenshot to see the actual email):

Screen Shot 2015-11-18 at 5.53.36 PM.png

Screen Shot 2015-11-18 at 5.53.53 PM.png

Here’s what’s in it:

  1. We put the to-do list front and center to encourage parents to help their kids put faith into action.
  2. We have a fun creative element like a GIF or quote.
  3. And we include the family guide we handed out on Sunday, so parents have a digital copy to take with them on the go.

The second email we send is on Thursday and includes a helpful parenting article or blog post.

The text we send is on Fridays. We text a link to the blog post we emailed and an idea for something parents can do with their kids to make a memory.

Here’s an example:

Screen Shot 2015-11-20 at 10.25.45 AM.png

Time and again we’ve gotten feedback from parents, both first-time and regular, that they feel empowered as parents, which in turn leads to them taking on a bigger role in discipleship.

And parents who feel empowered are parents who never want to leave.

What do you do that makes parents say, “WOW”?

Leave a comment.


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