3 Simple Ways to Make Yourself Known to Your Community
Once upon a time families sought out the church.
When kids came along, parents would get serious about church again, so their kids could have a good moral compass.
The church would put on different events like Easter Egg Hunts, VBS, and Fall Festivals, and even more families would come and get connected to the church.
But along the way something changed.
Kids came along, but their parents didn’t bring them to church.
Communities started doing more events, so families began going to those instead of the church events.
Increasingly parents started seeking out the church less and less on their own.
It isn’t that they hate the church; it’s that they find it irrelevant.
So if fewer parents are bringing their kids because they find it irrelevant, what should we do?
At the church where I serve, we believe the answer is to go out into the community and show families we’re in fact not irrelevant.
Of course that’s much easier said than done, and it can seem daunting at first, but it really doesn’t have to be that hard.
Here’s 3 Simple Ways to Make Yourself Known by Your Community
1. Sponsor community sports teams.
Does your community have any leagues or travel teams that ask local businesses for sponsorships?
Odds are there are, so why not sponsor a team or a few teams?
Youth sports are continuing to explode, so this is a way to be part of that.
It shows the parents in those leagues you care about the community enough to invest in it, and they see your church’s name on the backs of their kids shirts every time their kids are playing (and when doing laundry).
2. Partner with Community Events; instead of putting on your own.
Does your town or community do an Easter Egg Hunt? Bring in Santa’s Workshop? Have a Fall Festival? Yearly Fair?
Call the people who run these events, and ask them how you can help.
And when they say you can pick up the trash, be the best trash picker uppers they’ve has ever seen.
If they need volunteers, ask if it’s okay for your volunteers to wear t-shirts with your church’s branding.
Even if no one attending knows the role you play, the leaders of the event know, and those people are usually the ones with the biggest sway in the community, so it’s still a win.
This also saves a ton of time and money.
You don’t have to spend months planning and preparing; you just have to provide what the event coordinator asks for.
And you don’t have to spend money on inflatables, food, petting zoos, etc; the community foots the bill.
3. Partner with other non-profits in your community.
Is there a local food pantry? Homeless shelter? Soup Kitchen? Family Service Organization? Foster Care Provider?
Give them a call and ask, “What do you need most right now?”
Then listen and help however you can.
If you start doing these 3 things, your community will take notice.
Parents will see you’re relevant and that you care, and they’ll want to be part of it.
How do you partner with your community? Leave a comment.
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