How to Personally Follow-Up with Families for Free in < 5 minutes
Note: This is a follow-up (no pun intended) to last week’s post: How to Personally Wish a Kid Happy Birthday for Free in < 5 Mins
I’ve been thinking a lot about what unchurched families are looking for when they visit our church for the first time.
Are they just looking for their kids to have fun? Because their kids can have fun lots of other places.
Do they just want their kids to learn about God? Maybe, but I think there’s more.
I think the answer lies in community, which has become so lost in our increasingly individualistic culture.
So the first step in moving an unchurched family from visit 1 to visit 2 and eventually to Jesus followers is giving them community.
The other day I heard someone say, “The church will never be able to out Disney, Disney, but we should be able to out community anyone.”
Of course this starts on Sunday, but it can’t end on Sunday.
For the unchurched to really know we care, that we want them to feel invited into community, we need to go beyond Sundays.
It doesn’t have to be complicated or time consuming; it just has to be intentional, genuine, and personal.
Here what that looks like at the church where I serve:
(1) A personal text
You can do this or you can have someone from your team do it, either way it only takes a minute.
Here’s what we text the parents:
“Hello [parent’s name]! This is Pastor Brandon from Centerpointe Church. I’m contacting you about [kids’ names] first time with us this past Sunday. I want to thank you for coming and see if you have any questions about your experience or if there’s anything else we can do to serve your family. We hope to see you again!”
It’s friendly, down to earth, and invites dialogue.
(2) Send a personal email
Again, you or someone from your team can do this.
Every week we send a parent resource email (If you’d like to see a copy, click here: http://us2.campaign-archive2.com/?u=9fb648e88891fb93480ab9e52&id=cb92e7bb4a).
I simply take that email and forward it to the first-time parents with a personal note.
Here’s what it looks like:
As you can see, the subject line has the child’s name & the body has the parents’ names, my [the pastor’s] name, and the child’s name again.
So those are the 2 things we do every Monday to follow-up with 1st-time families.
Parents are always blown away that we would follow-up with them in such a personal way.
It helps them know that we care about them, and want to get to know them better.
Most of all it, helps them know, we want them to be part of our community.
Open some dialogue: What do you do to invite new families into community? Leave a comment.
And as always if this was helpful, I’d love for you to share, so it can get in front of more kid’s leaders!
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